Brands fund the video.
Artists bring the world.
A brand gets authentic access to a music audience through an official artist music video. The artist gets a high-production visual built around their own music and identity — without financing the production. We match the two, shape the creative and produce the film.
- The brand Funds the production
- The artist Brings the music and the world
- Ready Release Matches, directs and produces
For brands
I’m a brand
You fund the music video of a selected artist, and your products live inside the artist’s world rather than interrupting it. What comes out is an official music video with real cultural context — not a commercial with a song underneath.
Particularly relevant for fashion, apparel and lifestyle brands, and open to any brand with a reason to be there.
For artists
I’m an artist
You can apply to have your music video produced professionally through a brand partnership. You keep your artistic identity. Your music stays at the centre of the story, and the brand’s products are integrated into your visual world instead of replacing it.
Open to artists with 30,000+ followers counted across all their social platforms combined.
One film. Two sides that both get something real.
A brand-funded music video is not a compromise between an advert and a song. It is a different object: culture that a brand happens to have made possible.
- 01 A premium music video A professionally directed, high-production video built around the song and the artist’s identity. Not branded content with a track attached — an actual official music video. For artists
- 02 The artist’s world comes first The music, the identity and the creative universe stay the foundation. The brand is integrated into that world rather than replacing it, so it feels present instead of advertised. For both
- 03 Brand integration without the feel of an advert Instead of interrupting content, the product becomes part of a cultural and musical story. The viewer chose to watch it, which is the whole difference. For brands
- 04 A route to a new audience The collaboration can introduce the brand to people connected to the artist’s music and cultural relevance — and, through the brand’s own channels, can introduce the artist to people who did not know them. For both
- 05 Content and media value The collaboration produces a piece of premium cultural content that can be used across agreed brand channels: social, digital campaigns, website, paid media, campaign extracts and other agreed formats. Usage always follows the rights defined in the agreement. For brands
- 06 Partnership potential A collaboration that works can open a longer relationship beyond the first video. For a brand, working with an established artist can build a deeper cultural association than a placement ever does. For both
Who pays for what.
Brand
Funding and product
The brand finances the production and provides the products that appear in the film.
Artist
Music and identity
The artist brings the song, the creative world and the audience that already follows them.
Ready Release
Match, creative, production
We identify the right pairing, develop the creative concept and produce the music video.
The artist does not pay for the production. The brand does.
What it looks like on screen.
The film below is the artist’s official music video — not an advertising film. The brand exists inside the artist’s creative universe, in the frame, in the styling, in the world the song builds.
Film coming soon
The first collaboration film will be shown here.
Reach music audiences through culture, not interruption.
People skip adverts. They do not skip music videos.
A music video is watched on purpose, shared on purpose and replayed on purpose. Funding one puts your product inside something an audience actively chose, instead of in front of something they were waiting to get past.
Fashion, apparel and lifestyle brands fit this format most naturally, because what they sell is already worn on screen. It is not limited to them: any brand with a credible reason to be in the artist’s world can work.
- Associate the brand with an established artist A cultural association, built over a full film rather than a placement.
- Appear naturally inside the artist’s visual universe Styling, set, story. The product is present, not announced.
- Reach a potentially new audience People who follow the artist’s music, not your category.
- Own a piece of premium visual content Directed and finished to the standard of a commercial release.
- Obtain agreed rights to reuse it Channels, territories, media and duration are defined in the agreement.
- Distribute it through your own channels The collaboration lives on your feeds as well as the artist’s.
- Open the door to further collaboration A first film can become a longer relationship. It is a possibility, not a commitment.
Your music. Your world. A production you don’t finance.
The budget stops being your problem.
A music video at this level is usually a choice between paying for it yourself or not making it. A brand partnership removes that choice without asking you to hand over the creative — the song stays the reason the film exists.
Applying does not guarantee a partnership. Collaborations depend on the brands we are working with, the fit with your music and your audience, and the timing of your release.
- A professional, high-production music video Directed, shot and finished to release standard.
- You stay the creative centre Your identity leads the concept. The brand adapts to it.
- Your musical identity is preserved No rewriting, no re-styling the artist to fit a campaign.
- Products are integrated naturally Inside the world of the video, not held up to camera.
- Additional exposure through brand channels The brand can share the collaboration with its own audience.
- A stronger professional portfolio A film you can show to labels, bookers and future partners.
- Possible future brand relationships A collaboration that works can lead to more. No promises attached.
Who can apply?
30K+
Cumulative followers across your social platforms.
Cumulative, not per platform. Add up the audiences you have across every relevant social network. If the total reaches 30,000, you can apply — you do not need 30,000 anywhere in particular.
- TikTok
- YouTube
- Other relevant platforms
The programme is selective. Meeting the threshold means you can apply; it does not mean a collaboration is guaranteed. Each application is reviewed against the brands we are currently working with.
Five steps, start to release.
- 01 Apply A brand or an artist submits an application through this page.
- 02 Match We review the project and identify a pairing that makes sense creatively and commercially.
- 03 Define We align the creative concept, the products, the artist’s world and the brand’s usage rights.
- 04 Produce Ready Release develops and produces the official music video.
- 05 Release The artist releases the video; the brand uses the agreed content on its authorised channels.
Who owns the film.
The artist remains the owner of the music video. The brand receives the agreed usage rights defined in the collaboration agreement.
Funding the production does not transfer ownership of the film. What the brand receives is a defined right to use the video and approved extracts in its own communications.
The scope of that right — approvals, duration, territories, media and the rest of the commercial conditions — is agreed in writing before production begins, collaboration by collaboration. Nothing on this page replaces that agreement.
Start the conversation.
There is nothing to buy on this page. Both sides start the same way: an application, then a conversation if the fit is there.
For brands
Apply as a Brand
Tell us who you are and what you would want the collaboration to do. Four fields are required; the rest helps us match you faster.
For artists
Apply as an Artist
Tell us where we can discover your audience. Four fields are required; your links are optional but they are what we actually look at.
30,000+ cumulative followers across your social platforms combined. Not 30,000 on any single one.
A song can carry a brand further than an advert.
If you have the budget, or you have the world, we can build the other half.